Top 10 Experts’ Choice Awards CNY 2025 winners!

Festive ad producers have continued to put out inspiring work for the last year despite the multitude of challenges they’ve been faced with.

Hence, we did our part and carried on with our Experts’ Choice Awards to help the industry decide which brand, agency and production house did its best for Chinese New Year this year.

Our robust industry wide survey this time recorded 6500 validated and unique voters. We weeded out those who tried to vote for their own work, either directly or through third party invested partners.

Our rankings are based purely on readers’ choices, and not on how many million YouTube views, etc.

The top 10 winners, in no particular order, for the 2025 Experts Choice Awards CNY edition are…

100 FOLD of Health, Luck & Prosperity!
Client: 100PLUS
Agency: Havas Malaysia
Production House: Gurafu Post

Etiqa CNY 2025 – One-up
Client: Etiqa
Production House: Mastermind Group Sdn Bhd

Counterpain Where Hearts Meet, Warmth Lingers
Client: Counterpain
Agency: Pocca Dot Media Sdn Bhd
Production House: We R Production Sdn Bhd

The Wish | 祝福
Client: McDonald’s Malaysia
Agency: Leo Burnett Malaysia
Production House: D Moving Pictures

Beyond Winter, Spring Awaits
Client: Hong Leong Bank
Agency: M&C Saatchi
Production House: Fastman Studios

Cat Hei Lam Mun | Abah Saya Uncle Mike
Client: 7up
Agency: Astro Media Solutions
Production House: Astro Shaw Sdn. Bhd.

The Empty Chair
Client: Air Selangor
Agency: Petak & Peti Tv Production
Production House: Petak & Peti Tv Production

The Reunion Drive
Client: AmBank (M) Berhad
Agency: Hakuhodo Malaysia
Production House: Ronin XP

Threads of Hope
Client: Magnum 4D
Agency: The Clan
Production House: Director’s Think Tank

庭外有情 The Family Trial
Client: MR.DIY
Production House: WAYANG PICTURES