Unveiling the Camry one click at a time
Toyota Unleash the Camry Campaign
Challenge
The new Camry is known to be a beast but there was a lack of units available at showrooms
Insight
Fans of the Camry want to see the car but don’t want to jump through hoops for it
Idea
We devised a simple “fog reveal” contest where continuous clicks or taps will show the Camry that’s hidden underneath, along with some great prizes.
