Reinforcing everything Korean on the everything app

Challenge
Grab has the largest collection of Korean goodies on its app. How do we tell the world?

Insight
Korean fever has taken over every segment of society.

Idea
Grab-sama-ni-dah (a play on word “Gamsahabnida” which means thank you), was devised to showcase not only multiple facets of Korean pop culture but also what Grab has to offer.