When Squid Game bleeds into the real world

Details: Parent Category: ROOT

When Squid Game bleeds into the real world

Netflix’s Squid Game 2

Challenge
Squid Game is back but how do we build local hype and relevance?

Insight
The iconic Ddakji scene takes place at the MRT station.

Idea
Transform the MRT into a journey through Squid Game.

Category Title

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